The Philippine mobile gaming market experienced unprecedented growth during the 2024 holiday season, with gambling applications leading the surge in downloads and user engagement.
Key Statistics
Mobile gambling apps recorded a 45% increase in downloads compared to the same period in 2023. Daily active users grew by 38%, while session duration increased by 22% on average.
Platform Preferences
Android devices dominated with 78% of downloads, while iOS accounted for 22%. The most popular categories were online slots (35%), e-sabong (28%), and sports betting (18%).
Regional Distribution
Metro Manila led with 42% of downloads, followed by Calabarzon (22%) and Central Luzon (16%). Rural areas showed significant growth, increasing by 65% year-over-year.
Future Outlook
Industry experts predict continued growth in 2025, with mobile gaming expected to capture 85% of the total gambling market by year-end. 5G rollout and improved payment systems are key drivers.
